Hello! It’s Lucía and Leles, the team behind LU·LES, nice to meet you! To open our journal, we want to show you the interview that the Wild Palma team did of us for the first edition of their print magazine.
There is nothing we like more than discovering new brands! And if they are from Mallorca even more! Today we chat for a while with the girls from LU·LES, a brand of handcrafted products in Mallorca made by local artisans.
How did the idea of creating the brand come about?
LU·LES is the result of a particular vision of two women about the world of fashion. We had always been followers of other independent brands until we said to ourselves: “Why not create our own brand?” We also saw the opportunity to do our part in reviving the once revered tradition of Mallorcan leatherwork which is quickly disappearing from the island. We thought that through this small family business, we could contribute to sustain it and create unique and quality products.
We know that these are products handcrafted in Mallorca by local artisans… What can you tell us about the creation process? And design?
Like everyone, we are inspired by current trends, but all our products carry the personal touch of the brand. We like simple and timeless designs. When it comes to product development, we take care of the design and the artisans make it happen. It is a pleasure to work with them hand in hand on each new piece, without rushing any part of the process. The normal thing is to do several tests until you get what you have in mind. It doesn’t always come out the way you imagined it the first time…
How did you take the leap and make the decision to start your own project? Any advice?
We had been thinking about it for a long time while making contacts, and finally we took a step forward. We realized that it was now or never. Tips? Spend a lot of time on it, never give up, and try to differentiate yourself from others.
What are your main sources of inspiration?
We are a Mallorcan brand and we are lucky to live surrounded by a landscape full of beauty. We are inspired by the colors and textures of the Mediterranean landscape, its light, and the island’s own atmosphere.
Tell us which is your favorite corner of Mallorca!
It is very difficult to answer this question… we love every corner of Mallorca! In fact, the island has a lot of diversity, but if we have to decide on any of its facets, we would choose the beauty of the south with its alfalfa fields, wild flowers and quiet, uninhabited beaches…
How do you think the COVID19 situation will affect the fashion industry? Tell us about the Slow Fashion technique!
The situation we are experiencing is going to affect practically all sectors. In the case of fashion, since these are not essential products, it seems that the recurring consumption of fashion items will be reduced. However, our brand is committed to quality and functionality, not temporary trends. Buying a bag today is also buying it for tomorrow.
Regarding slow fashion, we say that it is a way of being and doing. Thinking about sustainability seems inevitable at this point. For this reason, we produce the right quantities of each product, buy the material in local shops and create each product by hand thanks to our collaboration with a small workshop, which is also local. It is our way of consuming the least resources possible and supporting the small producer.
Paying careful attention to quality is key to creating products that last a long time; to choose the leathers well, sew each piece by hand and not waste resources are all essential… We have made sure that all the elements that make up each product (from the covers to the cards that go inside the bags) are 100% recyclable. In other words, our approach boils down to producing less, but better, better for everyone.
We leave you the link of the interview: https://wildpalma.com/conoce-a-lu%c2%b7les-brand-moda-sostenible-hecha-a-mano/
